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the decision pattern.TDP.

Build your next business move on evidence.

The Decision Pattern brings research and business planning together. Understand your market, assess the opportunities, and build a case you can defend with Research Reports and Executive Editor, from the first question to the final proposal.

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Research Reports

Understand your market.
Find your next move.

Explore markets, competitors, customers and product opportunities with focused business research. Choose Express or Pro. Turn the findings into your next decision.

Illustrative TDP report design: an open Consumer Choice spread beside a navy cover.
Illustrative designSample data

The findings. The sources. The next steps.
A clearer picture, all in one report.

Read online or download the PDF.
Explore Research Reports
Report features

A focused brief.
A useful report.

Sources, comparisons and next steps, in the depth your question needs.

Start with a scoped brief

Define your business, market and the question you need to understand before research begins.

Follow the sources

Read source references beside the findings. Review the evidence behind the analysis.

Compare with context

Explore markets, competing offers and customer needs in a structured research report.

Choose the research depth

Pick a focused Express report or broader Pro coverage for a closer look at your question.

Find your next questions

Turn the findings into assumptions to check, useful questions and practical next steps.

Take the report with you

Read the finished report online or download its PDF for your next business conversation.

ExpressA focused first lookProA deeper understanding

Reports use desk research. New interviews, surveys and live product tests are outside the scope.

Executive Editor

Make your case.
Keep the reasoning clear.

Some decisions deserve more than an answer. Write, model and review the reasoning in one decision paper. Keep evidence beside your recommendation, then publish the version you’re ready to share.

From the first thought to the final paper.
Writing, analysis and review on the same page.

Use your TDP account. No report purchase required.
Open Executive Editor
Editor features

Your thinking.
All in one paper.

Write, model, review and publish with your reasoning close at hand.

Write with your sources

Draft and format your paper with footnotes, references and sources beside the reasoning.

Model the decision

Connect tables, formulas, charts and diagrams. Compare scenarios and show your assumptions.

Review with your team

Use anchored comments, assigned tasks and saved revisions to review the work together.

Keep control of AI edits

With a configured AI provider, review proposed edits and their evidence before accepting.

Prepare a redacted draft

Create a reviewed draft from selected prose, static table values and diagram data.

Publish a saved revision

Freeze a revision for PDF, editable Word or HTML, and share with named recipients.

Native writingStart without AIAI assistanceReview before accepting

Recipient links require sign-in. Revocation stops future access but cannot recall downloaded copies. Editable Word can reflow.

Who it’s for

Your team. Your questions.
A clearer way forward.

For founders, advisers and teams. Research with Reports. Write and model with Editor.

Research. Write. Decide.

Make your next move.

Research a question. Build a decision paper.

Get started