Express Report
$10USD per report
A focused overview with essential findings and initial next steps.
- Research
- Essential findings and market context
- Analysis
- A focused review of your question
- Next steps
- Initial directions to investigate
See the alternatives.
Find your difference.
Compare competitors, pricing, and positioning. Understand where your offer fits and which gaps deserve a closer look before your next business move.
AI-assisted desk research. Supporting sources, analysis, and practical next steps.
Think like your customer.
A similar offer
Competing products and services.
A different approach
Substitutes, agencies, and in-house solutions.
What they use today
Familiar routines and reasons to stay.
What makes
an offer different?
Your report brings the relevant alternatives into one view, so you can compare the details that matter to your customers.
Who it serves
Compare the customers, needs, and use cases each offer focuses on.
What is included
Examine features, services, plan limits, and the conditions attached to an offer.
How it is priced
Review published pricing and packages, keeping the plan and date in view.
How it is positioned
Look at the promises, messages, and differences each business emphasizes.
Compare the options.
Understand the trade-offs.
An illustrative comparison for a service business choosing how to manage appointments. These are fictional examples.
| What to compare | Dedicated booking tool | General calendar | Phone & notebook |
|---|---|---|---|
| Main approach | A booking workflow | Shared scheduling | A familiar manual process |
| What to examine | Reminders, booking rules, and plan limits | Access, sharing, and integrations | Staff time and handover steps |
| Switching effort | Setup and moving existing records | Adapting a general tool to the job | Changing an established routine |
| Open question | Do customers want self-service booking? | Does the workflow cover the business’s needs? | Does the current process cause a costly problem? |
Three ways to manage appointments
Dedicated booking tool
- Main approach
- A booking workflow
- What to examine
- Reminders, booking rules, and plan limits
- Switching effort
- Setup and moving existing records
- Open question
- Do customers want self-service booking?
General calendar
- Main approach
- Shared scheduling
- What to examine
- Access, sharing, and integrations
- Switching effort
- Adapting a general tool to the job
- Open question
- Does the workflow cover the business’s needs?
Phone & notebook
- Main approach
- A familiar manual process
- What to examine
- Staff time and handover steps
- Switching effort
- Changing an established routine
- Open question
- Does the current process cause a costly problem?
Turn a difference
into a useful question.
A gap is a starting point for research. Check whether it matters to the customers you want to serve. Keep the source, date, and plan behind each comparison, and mark unpublished details as unknown.
Read our research methodologyYour question.
Your level of detail.
Choose a focused first look or a deeper comparison. Both report depths are built around your brief.
Pro Report
$50USD per report
Deeper research with detailed comparisons, frameworks, and strategic recommendations.
- Research
- Expanded research and source references
- Analysis
- Detailed frameworks and comparisons
- Next steps
- Strategic recommendations and next steps
Where do you
want to stand apart?
Tell us about your offer, the customers you serve, and the decision you are considering. Include competitor names or website links you already know.
- Your offer
- What you sell and the problem it addresses.
- Your customer
- Whom you want to serve and where.
- Your decision
- The pricing, positioning, or product question you want to explore.
A few things
to know.
Choose the comparison that fits the decision ahead.
What is a competitive analysis report?
A competitive analysis report examines the alternatives available to a defined customer group. It compares offers, pricing, and positioning to help you understand where your business fits and which differences deserve further research.
Can I include competitors I already know?
Yes. Add their names and website links to your brief, along with your target customers and geography. Include substitutes and the way customers solve the problem today, too.
Will every price or feature be available?
The detail depends on what is publicly available. Prices may vary by country, plan, or date. Unpublished information should remain unknown, and important details should be checked with the provider before acting.
Does the report include customer interviews or product testing?
No. This is AI-assisted desk research using published sources. New interviews, surveys, and live product testing are outside the report scope. You may need customer research to test preference or willingness to switch.
How is this different from a market landscape report?
Market landscape research examines the wider market, demand, and entry conditions. Competitive analysis takes a closer look at the alternatives customers can choose and the differences between them.
Should I choose Express or Pro?
Express gives you a focused overview with essential findings and initial next steps. Pro adds deeper research, detailed comparisons, frameworks, and strategic recommendations. Review the scope and price in setup before purchasing.