Express Report
$10USD per report
A focused overview with essential findings and initial next steps.
- Research
- Essential findings and market context
- Analysis
- A focused review of your question
- Next steps
- Initial directions to investigate
Before you build,
understand the need.
Explore the problem your idea solves, who might value it, and what could prevent adoption. Use the research to choose what to investigate next.
AI-assisted desk research. Supporting sources, analysis, and practical next steps.
Look beyond the feature.
Understand its place.
Research the conditions your idea would need to work. Your brief sets the customer, context, and decision.
Problem & demand
Explore whom the idea could help, the need behind it, and how people handle the problem today.
Value & pricing
Examine the proposed benefit and available alternatives. Identify questions about what the improvement might be worth.
Adoption & barriers
Look at setup, trust, habits, approvals, and switching effort. Understand what could make an interested customer hesitate.
One idea.
Four questions to explore.
This fictional reminder tool shows how to turn an idea into research questions. Explore the assumptions behind the proposed feature.
What needs to be true for this to help?
Sending a reminder is the proposed feature. Research asks whether it addresses a meaningful problem and fits the way a business works.
Build your own briefThe problem matters.
How much difficulty do unpaid invoices create?
- Research direction
- Examine why payments are late and how businesses follow up today. A missing reminder may be only one cause.
- Next question
- Ask a business owner to walk through a recent late invoice.
The feature helps.
Would an automatic reminder address the reason for the delay?
- Research direction
- Explore existing workflows and alternatives. Reminders may help with follow-up, while disputes or approval delays need a different response.
- Next question
- Which delays could a reminder realistically reduce?
Someone would pay.
Is the benefit worth a separate purchase?
- Research direction
- Compare available offers and their published prices. Use the findings to frame a pricing question for the intended customers.
- Next question
- What would make this useful enough to pay for?
Customers can adopt it.
Who would connect the records and approve outgoing messages?
- Research direction
- Investigate setup, permissions, trust, and switching effort. Consider what the customer would need to change.
- Next question
- What would prevent a business from trying it?
Use the findings
to choose your next test.
Decide which assumptions need a customer conversation, a prototype, or a pricing experiment. New interviews and live product testing are outside the report scope.
Read our research methodologyA first look.
Or a deeper investigation.
Choose the research depth that fits your idea and the decision ahead.
Pro Report
$50USD per report
Deeper research with detailed comparisons, frameworks, and strategic recommendations.
- Research
- Expanded research and source references
- Analysis
- Detailed frameworks and comparisons
- Next steps
- Strategic recommendations and next steps
Bring the idea.
Start with the question.
Describe the problem, the people you want to help, and what you need to learn before taking the next step.
- Your idea
- What it would do and the problem it addresses.
- Your customer
- Who would use it, where, and what they use today.
- Your decision
- What you need to understand before investing further.
A few things
to know.
You can start with an idea and a clear question.
What is a product research report?
A product research report examines the problem, potential demand, value, and adoption barriers behind an idea. This AI-assisted desk research helps identify the assumptions to investigate before investing further.
Does this include live product testing?
The report uses published sources. New customer interviews, surveys, usability studies, experiments, and live product testing are outside its scope. Use the findings to choose which tests to run next.
Can the report prove that people will pay?
Published evidence and competitor prices can help you frame a pricing question. Willingness to pay for your particular offer needs a suitable test with the intended customers.
Can I research an idea before building a prototype?
Yes. Describe the intended customer, the problem, how it is handled today, and what your idea would change. Explain which parts are proposed and which already exist. You can research physical products, digital products, or service concepts.
What should I include in the brief?
Share the idea, intended customer, geography, current alternatives, and the decision you need to make. Include relevant links, constraints, and evidence you already have.
Should I choose Express or Pro?
Express gives you a focused overview with essential findings and initial next steps. Pro adds deeper research, detailed comparisons, frameworks, and strategic recommendations. Review the scope and price before purchasing.