Business questions.
Wherever you grow.
The Decision Pattern helps founders, business owners, teams, agencies, and consultants turn business questions into structured research reports.
Understand a market, compare alternatives, or explore your next offer—with sources, analysis, and practical next steps.
For businesses worldwide. Start with your question and the market you want to understand.
Different businesses.
A clearer place to begin.
Research for
the work you do.
Find questions that feel familiar. These are starting points—your industry and location can be different.
Don’t see your business here? Start with your own question.
Your market sets
the context.
A local decision or an international ambition. Tell us where you want the research to focus.
- Your home market
- Understand customers, competing offers, and demand where you already operate.
- A new country or region
- Explore market conditions and questions to investigate before expanding.
- A city or local area
- Focus a service or business question on the community you want to reach.
Start with a question.
Make it yours.
Choose what you need to understand. Each example can become the starting brief for your report.
What should our business investigate before expanding into the United Arab Emirates?
Explore market size, trends, demand, and growth opportunities for your business.
- Market size and growth context
- Demand and existing alternatives
- Entry barriers and opportunities
An example brief. Change the business and location to make it yours.
Prefer an
industry example?
Explore a familiar setting, then adapt the question to your own business. Reports can begin with other industries too.
Your question.
Your market.
Tell us what you want to understand and where. Research can focus on your home market or a country, region, or city you want to explore.
- 1
Describe your decision
Add the business, question, and market you have in mind.
- 2
Choose your report
Select the research type and Express or Pro depth.
- 3
Put the findings to work
Review the sources, analysis, and suggested next steps.
A good report begins with your question.
You can start with a business idea, an existing company, or a client brief. Name the markets you want to understand.
Review the scope before purchase. The available published evidence determines the detail of local findings.
A few useful
answers.
Do I need to fit one of these business types?
No. These pages offer useful examples. You can start a report for another industry, a new business idea, or a client project. Describe the decision, customers, and markets you want to understand.
Can I research a market outside my own country?
Yes. Include the country, region, or city you want to explore in your brief. You can also ask to compare markets. The depth of the findings depends on the published evidence available for that question.
What is included in the research?
AI-assisted desk research with supporting sources, analysis, and practical next steps. New interviews, surveys, and live product testing are not included. The report highlights questions and assumptions to investigate further.
Which report should I choose?
Choose Express for a focused overview and initial next steps. Choose Pro when you need deeper research, detailed comparisons, frameworks, and strategic recommendations.