Before you build.
Explore the opportunity.
Investigate customer needs, existing alternatives, and the assumptions around a product concept. Give your team a structured starting point for discovery and the questions it should test next.
For product teams, wherever you do business.
Explore the needReview published evidence about the problem and potential customers.
Look beyond your conceptCompare existing products and the ways people already address the need.
Prepare the next testIdentify uncertainties to investigate through your own customer research.
What do you need
to understand?
Five ways to explore a business question. Start with an example and adapt it to your company, customers, and market.
What market context should we investigate for a repair service in the Netherlands?
Explore market size, trends, demand, and growth opportunities for your business.
- Market size and growth context
- Demand and existing alternatives
- Entry barriers and opportunities
An example brief. Change the business and location to make it yours.
Your question.
Your market.
Tell us what you want to understand and where. Research can focus on your home market or a country, region, or city you want to explore.
- 1
Describe your decision
Add the business, question, and market you have in mind.
- 2
Choose your report
Select the research type and Express or Pro depth.
- 3
Put the findings to work
Review the sources, analysis, and suggested next steps.
A good report begins with your question.
You can start with a business idea, an existing company, or a client brief. Name the markets you want to understand.
Review the scope before purchase. The available published evidence determines the detail of local findings.
A few useful
answers.
Does product research include live user testing?
The reports use desk research. New interviews, surveys, prototype tests, and usability studies are not included. Use the findings to prepare those next steps with your team.
Can I research a market outside my own country?
Yes. Include the country, region, or city you want to explore in your brief. You can also ask to compare markets. The depth of the findings depends on the published evidence available for that question.
What is included in the research?
AI-assisted desk research with supporting sources, analysis, and practical next steps. New interviews, surveys, and live product testing are not included. The report highlights questions and assumptions to investigate further.
Which report should I choose?
Choose Express for a focused overview and initial next steps. Choose Pro when you need deeper research, detailed comparisons, frameworks, and strategic recommendations.