Before a launch
Explore the need, existing alternatives, and what could make customers hesitate. Choose which assumptions to test.
A question to explore
Who has this need, what do they use today, and what might prevent them from trying the idea?
Make your reasoning
easier to work with.
We help founders, owners and teams understand the opportunity and explain the case for action. Research Reports brings structure to the research; Executive Editor keeps the writing, evidence, calculations and review in one decision paper.
Useful for the work
in front of you.
A report helps you prepare the next decision and identify what you still need to learn.
Explore product research
Before expanding
Understand the market you are considering. Look at demand, competing offers, and the barriers to investigate.
A question to explore
Which customer needs and competing offers should we understand before entering this market?
Before a pitch
Bring a clearer view of the alternatives into the conversation. Use the evidence to explain which opportunities deserve a closer look.
A question to explore
How do competing offers differ, and where could our proposal provide something useful?
Clear scope.
Visible reasoning.
Useful research gives you context for the answer and a direction to investigate.
Read our methodology- Focus
- Your business question and chosen scope guide what the report explores.
- Context
- Supporting sources help you examine the findings and the reasoning behind them.
- Next steps
- Practical directions help you choose what to compare, discuss, or test next.
Our reports use AI-assisted research from published sources. Check important claims and use customer conversations or suitable tests to investigate remaining assumptions.
One platform. Two tools.Research the question.
Research the question.
Build the case.
Use Research Reports to understand the opportunity. Use Executive Editor to develop the recommendation, examine the assumptions and prepare a decision paper.
Research Reports
Explore markets, competitors, customers, brand perception or a product idea. Choose Express or Pro for the depth your question needs.
AI-assisted desk research · One-time report purchaseExplore Research ReportsExecutive Editor
Write your case, connect evidence and calculations, review proposed changes and publish a saved version when you are ready.
Use your TDP account · No report purchase requiredExplore Executive EditorYour next step
starts with a question.
Tell us about your business, audience, and market. Then choose a report type and depth.
- Express Report$10 USD
A focused overview with essential findings and initial next steps.
- Pro Report$50 USD
Deeper research with detailed comparisons, frameworks, and strategic recommendations.
One-time purchases. Review scope and availability before paying.
Discuss your research