How We Use AI
AI helps research published information, organize findings, and develop analysis for Express and Pro Reports. We make its role clear and provide additional notices where required.
Our principles are to:
- Be clear about when AI is used.
- Keep people responsible for decisions based on a report.
- Protect personal information and collect only what the service needs.
- Check report quality and look for unsupported or biased conclusions.
Reviewing the Findings
AI can make mistakes, miss context, or rely on incomplete information. Independent human expert review is not included as a standard service.
Supporting sources help you assess the reasoning. Before acting on a report:
- Check source dates, geography, and relevance to your business.
- Verify important claims before committing time or money.
- Read estimates and recommendations alongside their assumptions and limitations.
- Seek specialist advice when your decision needs it.
Responsible Use
Use AI-assisted reports in line with applicable law, our product policies, and customer commitments.
- Do not use the service to deceive or harm people.
- Do not submit information you are not authorized to share. Avoid unnecessary personal information in your brief or files.
- Do not use AI for unauthorized high-risk activities or processing.
Models and Service Providers
We review what each model can do, where it can fall short, and its provider's safeguards before adopting it. Our risk review and incident response processes also apply to AI services used in the platform.
Questions and Concerns
Contact us if you have a question about AI use, a finding that appears incorrect, or a concern about how information is handled.
Include the report reference, the finding or issue, and any source that helps explain your concern.