Reports: choose Express or Pro and review the price before paying. The TDP editor: write and publish with your existing account. No report purchase required.
One TDP workspace. Research, write, decide.
Research a question. Or build your decision paper.
Order focused business research, or work in your own editor. The editor is part of TDP, alongside Research Reports. No research-report purchase is required to start writing.
01 / RESEARCH
Research Reports
Bring a market, competitor, customer, brand or product question. Choose Express or Pro, review the scope and price, then read the findings and source references online or in PDF.
Write, model, collaborate and publish in one decision paper. For investment memos, strategy papers and team recommendations that need a clear record of the reasoning.
Draft and format a decision paper with footnotes, references and editable page flow. Keep your sources beside the reasoning.
02
Model the decision
Connect tables and calculations to charts, timelines, decision trees and option cards. Compare scenarios and probability-weighted outcomes.
03
Review changes together
Collaborate in shared workspaces, discuss anchored comments and assign review tasks. Compare branches and resolve merge conflicts before creating a new draft.
04
Keep control of AI edits
Inspect proposed changes and their supporting evidence before accepting them. Native writing and modelling also work without AI.
05
Prepare a shareable version
Select prose, table values and diagram data for a reviewed redacted draft. Analytical extracts become static values, without their underlying formulas or source records.
06
Publish the reviewed revision
Freeze a saved version and export HTML, PDF or editable Word. Share watermarked copies with named recipients, expiry and download controls.
PDF preserves the frozen proof layout; editable Word can reflow. Expiring or revoking a recipient link stops future access, but cannot recall a downloaded copy. Enterprise deployment qualification is ongoing.
Your question, researched. Structured reports shaped around your business.
Findings with context. Supporting sources and analysis.
Practical next steps. Read online. Take the PDF with you.
Your world. In sharper focus.
The Decision Pattern is an AI-assisted business research platform. We turn your questions into structured reports with supporting sources, analysis, and practical next steps.
For founders, business owners, marketing and product teams, agencies, and consultants worldwide. Explore a question from your industry below, or find a starting point for the work you do.
Your business context goes in. The findings, sources, and next steps come together in one report.
Your research brief
Which customer groups should our café focus on, and what would bring them back?
An independent café in Portland. We want to understand what would bring people back.
Business
Neighbourhood café
Market
Portland, United States
Café customer researchExample
Customer segmentation
3
Possible audiences. Different reasons to return.
Audience to exploreQuestion to test
Morning commutersIs speed the priority?
Remote workersDoes quiet space matter?
Weekend visitorsWould they come to meet?
Before you commit.
Compare nearby offers. Speak with customers. Test one reason to come back.
Read online. Take the PDF with you.
Example question: Which customer groups should our café focus on, and what would bring them back? Possible audiences to investigate: morning commuters, remote workers, and weekend visitors. Illustrative report for a fictional café. These audiences are hypotheses to investigate, not completed research.
Explore markets, competitors, customer segments, brand perception, and product opportunities. Choose the report type that matches your question, then define the scope and depth you need.
Do I need a company website?
No. You can start with a business question or topic. Add company context, your audience, and geography where they help define the research.
What is the difference between Express and Pro?
Express offers a focused first look at your business question. Pro goes deeper into the analysis, frameworks, and recommendations. Review the scope and included deliverables before payment.
Can I download the complete report?
Yes. Download the complete report as a PDF once its export is ready, so you can read and reference it outside the platform.
Does product research prove that customers will buy?
No. Research can identify evidence, alternatives, and assumptions worth investigating. Willingness to buy needs to be established through customer research or real-world testing. A product research report does not include new customer interviews or live product testing.
How should I treat AI-generated findings?
Review important claims and their sources before making consequential decisions. AI-assisted research may miss information, misinterpret evidence, or produce errors. Validate critical assumptions with your own expertise and primary research.
Your next chapter. Starts with a question.
Bring your curiosity. Leave with a clearer view of what comes next.
Executive brings research, analytical models and review into one decision paper. So the people committing capital can inspect the work behind the recommendation.
Sign in with your TDP account. Write and publish without an AI key.
Compute capacity investment
Illustrative decision paper
Read the example
What would reverse the preferred option?
The investment depends on demand, power availability and delivery timing. An industry outlook alone cannot validate the economics of a particular site.
Inspect the supporting passage
Research retains the exact excerpt and locator, together with the source identity, publication date and revision.
An open question stays open until its evidence supports an answer.
A phased approach, with conditions.
Advance the phased option to the next diligence gate. Initial capital assumption: $145m. Release further capital only after demand and power availability have been validated.
Alternatives at a glance
Approach
Capital
5-year NPV
Extend existing
$85m
$13.56m
Phased deployment
$145m
$40.75m
Full scale
$215m
$38.98m
Illustrative USD figures. Five years. 10% discount rate.
Authorize the next diligence gate.
Decision owner: Investment sponsor. The recommendation remains conditional on the evidence and execution plan below.
Conditions before capital release
Validate demandResearch lead
Open
Secure a power planEngineering lead
Open
An accepted risk stays visible. An approval belongs to an exact revision.
Its sources. Its assumptions. Its changes. Its conditions.
What your researchleaves open belongsin the decision.
Executive brings the evidence, calculations and unresolved questions into one paper. So the people making the decision can see what is known, what is assumed and what still needs to be established.
Five years at 10%. These illustrative inputs do not establish feasibility.
Keep the headwinds in view
The IEA's Headwinds case examines slower AI adoption, local bottlenecks and tight supply chains.
Retained paraphrase. Revisit the original source before relying on it.
Illustrative research paper · Sample investment case
Site-level demand · Unverified. Site demand is unverified.
A source can be relevant. And still not prove your point.
A market outlook is not a site-level demand case. A benchmark is not your deployment. Keep the supporting passage and its limitations beside the claim, where a reader can judge the connection.
Supporting passage
Exact excerpt, source identity and locator.
Applicability
Where it fits, when it applies, what it leaves open.
Counterevidence
Opposing findings stay visible for comparison.
Change one input. Follow the consequences.
A number changes the model. The model can change the decision. Inspect the chain before you accept a revision.
Five-year net present value
USD millions. The faint bar retains the original result.
Extend existing capacity
$13.56m
Phased deployment
$40.75m
Build at full scale
$38.98m
Phased deployment NPV
$40.75m
Recommendation
Advance the phased option to the next diligence gate.
Approval
Demand and power conditions remain open.
Try the lower cash flow to see why the recommendation needs scrutiny.
Inspect the calculation +
NPV = −145 + ∑ (annual cash flow ÷ 1.1ᵗ), for years 1–5. Inputs are USD millions, with annual cash flows at period end. Display rounded to two decimal places; calculated by the workbench’s deterministic engine.
Your recommendation remains your judgment.
Linked results update. Dependent conclusions need review. An approved recommendation is never silently rewritten.
One workbench. From question to decision.
Keep the paper and its analytical basis connected at every stage.
Research questionOpen
What would reverse the preferred investment?
Demand caseEvidence needed
Power availabilityEvidence needed
Delivery timingOpen question
The question stays connected to the recommendation.
Traceable findings
Start with the question that matters.
Capture what you need to establish, the claims it affects and the questions that remain open.
Research basisEvidence + context
QuestionSourcePassageLimitationsCounterevidence
Keep the basis within reach.
Connect a finding to its exact passage, source context, limitations and opposing evidence.
Exact passages
Source identity, locator and relevant dates beside the claim.
Applicability
Record where evidence fits and what it leaves unproven.
Counterevidence
Retain opposing findings and unresolved contradictions.
Previous findings
Revisit the question without erasing its earlier basis.
Investment comparisonUSD
Alternative5-year NPV
Extend existing$13.56m
Phased deployment$40.75m
Full scale$38.98m
Five years. 10% discount rate. Illustrative inputs.
Same object, every view
Build the analysis inside the paper.
Work in a native table. Inline and expanded views edit the same analytical object.
Annual cash flow moved from $49m to $42m. Five-year NPV moved from $40.75m to $14.21m.
The recorded recommendation stays intact. Its analytical basis needs another review.
Decision paper
Keep the demand and power conditions open.
Reviewer
Illustrative review exchange · five years · 10% discount rate
Respect the person who has to decide.
A reviewer should not have to reconstruct a week of analysis to understand what changed. Bring the recommendation, its material changes and remaining conditions into focus.
What changed?
Material differences since the previous review, with their analytical impact.
What remains unresolved?
Open issues, acknowledged risks and the people accountable for them.
What am I agreeing to?
A decision bound to a specific revision, with its rationale and approval conditions.
Start with a decision you know well.
Open an illustrative investment, technology or strategy paper. Inspect its evidence and calculations. Or begin with a blank document and enter your own analysis.
Editor shares your TDP account. Create a paper, review a saved revision and publish it without purchasing a research report.
Can I work without AI?+
Yes. Writing, formatting, native tables, formulas, scenarios, charts and executive review work without a model or API key. You can also convert selected prose into editable objects using local excerpts. Live AI actions require a configured provider and your review before changes are accepted.
What happens when a proposed change is accepted?+
You review the differences, supporting evidence and affected analysis first. Valid operation groups are applied to the targets and dependencies you reviewed. If their basis has changed, another review is required. You can continue ordinary editing without accepting a proposal.
Can I publish a decision paper?+
Freeze a saved revision and export HTML, a paginated PDF or editable Word. PDF preserves the proof layout; Word can reflow. Named-recipient links support expiry, watermarks and download controls. Later edits leave the frozen publication unchanged, and revoking a link cannot recall an already downloaded copy.
Is Executive available for enterprise deployment?+
Editor is a customer-facing feature of TDP with personal and team workspaces, review roles and administrator controls. Your existing TDP account provides sign-in, and no research-report purchase is required. One author edits a paper at a time; reviewers can inspect its saved revision. Enterprise sign-in and account provisioning can be configured by your platform administrator.
The DecisionPattern
A clearer view of the market. A more considered next move.
